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Land of Ideas

Germany’s image is shaped by a number of economic, geographic and cultural factors. Like any location, however, it is primarily defined by its people. The people of Germany, their ideas, and their activities are the bedrock of its society and provide cohesion. The ‘Germany – Land of Ideas’ initiative provides a platform for them.

Map Data © 2017 GeoBasis-DE/BKG (© 2009), Google, Inst. Geogr. Nacional

New Competition: UK-Germany Global Challenge

Until 16 February 2020 start-ups and scale-ups from Germany and Great Britain can participate in the innovation competition.


The ‘Germany – Land of Ideas’ initiative has teamed up with various partners to launch projects that pursue a common goal: to enhance Germany’s international visibility as a hub of ideas and innovation, of quality and creativity – in short, a place that is helping to shape the future in a positive way.

Success Stories

‘Football Meets Culture’: Balls and books for a double win

»After an inspiring launch event @UKinGermany this morning, our #DigiCatGlobalChallenge is on! Together with @DigiCatapult we give startups from the UK & Germany the chance to collaborate with @Siemens & @CHEP_UKI to solve real world industry challenges:…«

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