Promoting reading is the main aim of Stiftung Lesen. Today people do not need books to read, but can do it with digital media such as apps, e-books, and games. Digital media are particularly appealing to children and youth, and this should be taken advantage of. The online service Digital Reading Worlds draws attention to the potential of new offers for promoting reading. Parents and teachers get new impetus for encouraging children to read via information, concrete recommendations, as well as educational and methodological support material. As a result, they become familiar with new formats and can serve as reading role models.