They like darkness, don't need much room and hardly any water. Rich in nutrients, insects are a sustainable alternative to conventional meat. The "False Hare/Bug's Bunny" campaign of the Burg Giebichenstein university network shows how these animals can be made more appetizing by, for example, using 3D printers to give insect meat a more appealing form. At events and exhibitions, visitors have the opportunity to try insect snacks in new shapes. They can see and taste that insects are perfectly suitable as food.