Watching films on a tablet, doing research on the Internet for a school report, playing video games with friends – the media world opens up a lot of possibilities for children, but also presents them with challenges. The initiative”SCHAU HIN! Was Dein Kind mit Medien macht” (Look at what your children are doing with media!) gives parents and educators the requisite know-how to teach children how to deal consciously with the diverse media offers. Tips on different topics can be found on a website. A media coach answers questions. A TV commercial, interactive instruments such as a media fitness program, and an online test for parents on their media behaviour and an app are on the offer.