One wrong number on the packaging can make a whole batch of toothpaste useless for the manufacturer. As it is complicated and expensive for companies to donate reject projects, they are often thrown away. The online platform “innatura” puts an end to such waste. It passes on these products to non-profit organisations, organises storage, transport, distribution, and the necessary management. Whether it's a cordless screwdriver or a shampoo, it can be ordered the same way products are ordered in online shopping. And the social organisations only have to pay a small commission fee.