Many companies in Germany lack qualified employees. Small and medium-sized businesses in rural regions are having an especially tough time recruiting young people from Germany and other countries. With an international campaign, the Künselsau-based motor and ventilator manufacturer Ziehl-Abegg shows how they can be successful. With its welcoming culture, it offensively courts workers from southern and eastern Europe. Whether it’s a language course, help moving, or assistance looking for a new flat – the company is securing its own future and at the same contributing to the positive image of the rural region.