Conveniently order fruit, vegetables and meat online and pick them up at the weekly pop-up farmers’ market around the corner – that is the principle behind Marktschwärmer (‘market enthusiast’). The start-up’s online platform opens up new sales channels for producers and gives consumers access to fresh, regional products – without long journeys or binding subscriptions. But the best thing is the personal contact when the produce is picked up: Marktschwärmer brings together farmers and consumers, two groups that are becoming increasingly estranged by the anonymity of the food industry, and builds a bridge between town and country.