People who live in the Central Franconian district Neustadt-Aisch/Bad Winsheim don’t like to wait around. By launching the “Regional Versorgt” initiative, they have taken the future of their region in their own hands. Car sharing is not worth it in the country? In Emskirchen, a car jointly owned and financed by citizens is used. Environment-friendly electricity is too expensive? People who have a stake in wind power turbines and cogeneration plants pay less for their power. The cooperative also invests in cultural projects, as well as village and local shops, which promotes the infrastructure and ensures that the rural region remains liveable.