The networked customer is no longer a pipe dream. Volkswagen Data Lab is testing new techologies for analysing mass data and is quickly developing software prototypes, among other things, for future mobility. The solutions are being developed by teams consisting of car and IT specialists, start-ups, technology companies, and research partners. For instance, the lab shows how large data volumes can optimize traffic flows in cities. Or how extensive Big Data analyses can eliminate the need for repairs. to train young IT personnel, Volkswagen Data Lab is cooperating with leading universities in the field of data science.