At the social start-up ‘wasni: wenn anders sein normal ist’ (when being different is normal), people with and without disabilities design and produce fashion that, like them, doesn’t correspond to the norm. Using a configurator tool, customers can configure their own jumpers and hooded jackets according to their personal taste and physical size at no extra charge, directly in the store or online shop. Each item is handmade from organic cotton. The social enterprise not only creates individual, environmentally friendly clothing, but also local jobs – for people with and without disabilities. A contribution to inclusion and social solidarity.