Many young people who grow up in rural areas move to cities after they finish school. The regional business council in Rhine-Hunsrück wants to make them change their minds. It has developed a career primer that shows young people in the district job opportunities in their home region. More than 60 businesses from the region introduce themselves in the primer. It is sent to schools, and a website in a youthful design informs young people about holiday jobs, internships, and training places. And on Facebook and Twitter pupils are invited to take part in interactive campaigns.