T-shirts made of wood…might make you think of brittle chips rather than fine threads. But the WoodShirts produced by the start-up wijld prove the opposite. The fabric made from wood fibres is softer than cotton, more stable and – like a functional material – can absorb and release moisture better. This keeps the wooden shirts fresh for longer. They are also more environmentally friendly: large quantities of water and pesticides are used in conventional cotton production. Not so in sustainable forestry, where wijld gets the wood for its clothing. The shirts are produced only in Europe and under fair working conditions. This start-up combines fashion and sustainability – for the common good.