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Zakaria Jaiathe

CEO, Waanda GmbH


"My vision is a win-win strong business partnership between Africa and Germany. Africa has changed a lot, but German investors and the public are still not up to date about all the changes and new opportunities in Africa. Europe needs a new rebranding in Africa. Most Africans do not want to be connected with ex-colonial powers and seek new partners, such as China, USA, Russia, or Turkey. Germany in Africa has a better reputation, compared to France or other ex-colonial powers. I believe Germany can play a crucial role in bringing back Europe to Africa and reworking a new win-win partnership."

Zakaria Jaiathe is the founder and CEO of Waanda GmbH, a Berlin-based SaaS-enabled B2B marketplace to facilitate trade between African SME producers and European retailers. Previously, he founded Xibit, a pioneering Augmented Reality startup; he also worked as a technology executive advisor for the SAP leadership. Zakaria won several prestigious international awards and was mentioned several times in top magazines such as Forbes.