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QR-Code: https://land-der-ideen.de/en/competencies/campaigns

Welcome to the Land of Ideas!

Ideas are our most valuable resource, guaranteeing a future worth living. We look for good ideas and the people behind them. We connect, honour and visualize what we find. This is how we promote Germany at home and abroad.

Map Data © 2017 GeoBasis-DE/BKG (© 2009), Google, Inst. Geogr. Nacional

The people in our network stand for inspiration, openness, and bold action. They are our ambassadors for a sustainable, liberal-minded Germany. Our goal is to bring creative minds together and honour their commitment to our future. We support an exchange of ideas with other countries to foster international dialogue.

Together with partners from business, politics, science, and society, we realise ideas competitions, publications, exhibitions, delegation trips, and virtual platforms. Through encounters and networking, we create a climate that turns ideas into innovations.

Germany – Land of Ideas was founded in 2006 by the German Federal Government and German business and industry.

What We Do

We know how contemporary location marketing works, how to identify innovations, publicise them, and create a network for the protagonists. If you wish to create attention for topics, ideas and people with projects, we are the right partner. Please feel free to contact us.

Are you interested in the Land of Ideas? We look forward to welcoming you, and will be glad to personally provide you with more information at any time.

One reason why our projects are so successful is that ‘Germany – Land of Ideas’ works closely with partners from politics, business and the media.

Campaigns and Public Relations

We shine the best possible light on ideas and give them a stage where they are noticed: in interactive exhibition formats, online specials, publications, and videos, or at events and trade fairs. We support and advise creative minds on how to generate public attention for their projects, and tell the stories behind them. We launch campaigns that promote Germany as a country worth living – both at home and abroad.

Sample project: Flying the flag for good ideas, Exhibition at Quartier Zukunft